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Brand Arkade's Testimonial
Rebecca Sinclair
Chief Brand and Communications Officer, Penguin Random House
'I had the pleasure of working with Robin during my time at Pearson when we partnered with Together Design to relaunch the Pearson brand to reflect the company’s transition from book publisher to digital learning company. This was a highly complex project involving a portfolio of hundreds of brands across multiple markets. In her role as brand strategist, Robin led the brand strategy and architecture work applying her clear-thinking, intellectual curiosity and determination to roll the new brand out around the world. Her relationship building skills, ability to influence and tenacity were critical to the success of the project. I loved partnering with Robin and found her to be a brilliant sounding board, knowing that she would always deliver strategic, considered and honest feedback. She’s also a lot of fun with a wicked sense of humour and an infectious energy.'
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